At Lensof Media, we believe a successful outcome is the product of a disciplined, transparent, and collaborative partnership. Our project methodology is designed to provide you with clarity, confidence, and exceptional results at every stage.

The journey begins when a client provides an initial product shooting brief. Based on this, we deliver a detailed quote for the project. Once the quote is approved, we execute a formal contract that details all aspects of the project—including the specific locations, models, products, delivery dates, and payment schedule. Upon signing and receipt of the initial payment, the project officially kicks off.

Our structured project management process is broken down into three distinct phases to ensure clarity and momentum. The Planning & Pre-Production phase is where we build the strategic blueprint for the project, aligning on creative vision and logistics. Next, the Production phase is where the creative vision comes to life through a professionally managed on-set execution. Finally, the Post-Production & Delivery phase focuses on refining the captured footage into polished, market-ready assets that are delivered on time and designed to meet your business objectives.

Planning & Pre-Production

This foundational phase is dedicated to meticulous planning and creative alignment to ensure a seamless execution that perfectly matches your vision. Every project begins with a deep dive into your needs, analyzing the brief and brand details. We manage the entire casting process, incorporating your feedback to select the perfect talent. Our creative team then develops a detailed visual plan. Concurrently, we handle all asset logistics—inspecting, steaming, and ironing every garment and scheduling a wardrobe fitting with the model prior to the shoot to ensure a perfect fit.

Lensof Sample Artifacts

• A detailed project plan, including execution strategy, locations, timeline, and risk mitigation strategies.
• Creative direction and strategy.
• Detailed storyboards (optional, depending on project scope).
• Sourcing and management of professional models.
• Location scouting, permitting, and logistical planning.

Client Responsibilities

• A clear product brief with key features and brand guidelines.
• Clear requirements for model selection.
• Necessary product samples for the shoot.
• Timely feedback on model profiles and creative concepts.

Production

This phase commences once all pre-production planning is complete and approved. This is where the creative vision comes to life, managed with efficiency, foresight, and constant communication. Our experienced production crew executes the shoot according to the agreed-upon creative plan. We manage all on-set logistics, ensuring a professional and efficient environment focused on capturing high-quality footage. We believe in proactive problem-solving, and our project plans include contingencies for risks like weather. We maintain open lines of communication, immediately informing you of any changes to ensure you are always aware of the project status.

Lensof Sample Artifacts

• Full on-set video production with an experienced crew and professional equipment.
• Complete on-set project management and logistical coordination.
• Proactive communication regarding progress, milestones, and any unforeseen challenges.

Client Responsibilities

• Accessibility to answer any critical questions that may arise during the shoot.

Post-Production & Delivery

The final phase begins once all footage has been captured. It focuses on transforming the raw footage into polished, market-ready assets designed to meet your business objectives. Our post-production team edits the footage into dynamic, concise videos, performing all necessary creative and technical finishing work to prepare the final assets. We deliver draft versions for your review, a critical collaborative step where we incorporate your feedback. Upon receiving your final acceptance, we prepare and deliver the completed, high-resolution video files, ready for immediate deployment.

Lensof Media Deliverables

• Professionally edited video drafts (“proofs”), with integrated branding and key product callouts, delivered digitally for review.
• Final, high-resolution video assets, digitally delivered.

Client Responsibilities

• Timely and consolidated feedback on the draft/proof videos.
• Final acceptance of the completed assets.
• Final payment as per the contract terms.